2012 World Cup Broadcasting
The television industry in Hong Kong may be in decline, but it certainly isn’t doing so quietly. Not only is there a rather public spat over ATV ownership and ATV’s future, all 3 major broadcasters are fighting over the sub-licensing broadcasting rights to the 2012 South African World Cup.
Rightfully, iCable bid and now owns the whole broadcasting rights to all matches. Needless to say, iCable has a lot fewer viewers than free channels such as TVB or ATV. If iCable were the only one to broadcast any matches, a pitifully low number of people would be able to see the event, despite coverage that iCable insists it has. It seems unlikely that even iCable would manage to ensure a set number of core matches area aired to the public as required in its agreement with FIFA. In fact, even the three broadcasters agree that those core matches should be broadcasted publicly in the interest of the public.
So how do we get there?
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